The New York Knicks became the 17th NBA team to sign a deal to wear an advertising patch on their jersey, announcing Tuesday that the logo of website-publishing platform Squarespace would grace its uniform.
Terms weren’t disclosed.
As part of the partnership, the Madison Square Garden Company, which owns the Knicks and the Garden, and Squarespace will provide financial support and give digital advertising opportunities to local small businesses that use the website platform.
The logo will begin appearing on Knicks jerseys for Friday night’s preseason game against the Washington Wizards, and the Knicks will immediately sell the jerseys with the patches on them inside the arena. As with all teams, jerseys bought outside team stores will not have the corporate logos on them.
Squarespace, which was founded in 2003, is based in New York and hit $100 million in revenue in 2015. It has raised nearly $80 million from investors in the past seven years.