New York Knicks latest team to wear ad on uniform

NBA


The New York Knicks became the 17th NBA team to sign a deal to wear an advertising patch on their jersey, announcing Tuesday that the logo of website-publishing platform Squarespace would grace its uniform.

Terms weren’t disclosed.

As part of the partnership, the Madison Square Garden Company, which owns the Knicks and the Garden, and Squarespace will provide financial support and give digital advertising opportunities to local small businesses that use the website platform.

The company is one of a number of e-commerce companies that have deals for jersey ad patches, including Wish (Los Angeles Lakers), Rakuten (Golden State Warriors) and StubHub (Philadelphia 76ers).

The logo will begin appearing on Knicks jerseys for Friday night’s preseason game against the Washington Wizards, and the Knicks will immediately sell the jerseys with the patches on them inside the arena. As with all teams, jerseys bought outside team stores will not have the corporate logos on them.

Squarespace, which was founded in 2003, is based in New York and hit $100 million in revenue in 2015. It has raised nearly $80 million from investors in the past seven years.



Source link

Products You May Like

Articles You May Like

LPGA adding two West Coast events for 2018 season
Carolina Panthers owner Jerry Richardson under investigation for workplace misconduct
ICYMI: Ronaldo wins Club World Cup, Serie A title race, and more
Oregon OL Tyrell Crosby will honor Las Vegas in bowl game – College Football Nation Blog
Jim Mallinder leaves Northampton Saints

Leave a Reply

Your email address will not be published. Required fields are marked *